Risk for a Reward

Farming fresh produce is not for the faint of heart. It requires hard work, dedication, and a lot of risk-taking. For farmers who want to sell their produce at wholesale levels or make revenue from it, the challenge is even greater. Offsetting the cost to farm can only be effective if you can move volume regardless of the size of your plot. This means that connecting with buyers quickly and efficiently is critical.

Whether you’re looking to sell your produce to Kroger or Costco buyers, procurement food service distributors, terminal markets, co-ops, or individual fruit and vegetable buyers, it’s important to have a strategy in place for successful produce procurement. In this section, we’ll explore some tips and best practices for connecting with buyers and collecting payment quickly so that you can maximize your farming revenue while minimizing risk